A2 Media - Music Videos (James Colton)

CLICK THIS LINK TO GO TO THE WEBSITE! https://jamesemilcolton.wixsite.com/jerome  

Digipak from jamescolton1

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EVALUATION QUESTION 2 (A2) from jamescolton1

Later on in the song I show a hooded man walking while the camera is circling around him. I show several shots of this edited so that they are shown between the main performance of the music video. I have done this so that the audience question 'who is this?' and 'where are they going?'. I do this earlier on so that it can be before the viewer gets clues as to what is going on hear. The clues are shown through the deal scene.     I then have cut it to show the clues as to who the shadowed person is. This is where we see the relationship between the two characters goes wrong with one of them hustling the other within the deal that they are making. I have then added in the face reveal of the man in the hoodie where the audience will recognise him as being the friend that got hustled.   After having who he is revealed I have shown the viewers what he is doing with the shot of this character getting a gun out from under his belt. They then see that this chara...

With the narrative of my music video I have spread it out across the video in order to be more effective at implementing my favoured style of narrative where the viewers are asking questions throughout until later on where it gets revealed slowly and all at once at the end. I started softly with the narrative so I put the footage of the two characters playing football just to establish their friendship to the audience. Also to show a contrast to the ending of the narrative of my music video where the two friends have become enemies.  After a few shots of the two friends playing football I decided to put in some of the friends chatting and laughing to show the viewers that they are close and solidify the idea of their friendship to the viewers. For this shot i decided to get the two actors to just chat as they would naturally about random things. This gave me a more natural acting look from them so it was a lot more convincing for the viewer. Having edited thes...

The next cut breaks out of slow motion after the two characters are introduced. Like the typical conventions of this genre the rappers are rapping to the camera with handheld camera motion. This then goes on for a while as the song gets started. I have then added fade cuts between shots which are used a lot in my genre. I then have a few different shots of the two artists driving in the car 'reminiscing' about the life on their streets in order to add depth to the music video within the first scene.

At the very start of my music video I have been editing it so that it jump cuts through a long take on the beet of the music. This is also in slow motion so it is similar to the editing of 'Ignition' by R.kelly. I then cut it so it looks like the second artist emerges from behind the first artist. Then when the artists start rapping it cuts to handheld footage of them rapping to the camera.

With this page I stuck to the simplicity of the theme I was going with. As these are up and coming artists they would not have a lot of merchandise to choose from. Again I made this page static so the viewer would not have to scroll down. I found that the dollar sign was a good iconic logo for him as it fits with the typical conventions of the hip hop genre. This was combined with the hat saying 'JEROME' as this will be the main way that the artist's name will be displayed. This type of the name Jerome will show to people that he is 'the' Jerome. This will make people when they see the name like this know that it is this artist as they will remember the way that his name is shown. It is simple but effective. I decided with the limited addition merch to keep the same dollar sign logo so that it would seem as if to be an upgrade from the other white and black dollar signs, therefore making it better for the viewer to purchase that one than the others.

This is my music page talking about how to buy the music and stay up to date with what is happening with my artist. I have changed the background to this image as I wanted to music page to have the theme of what their songs are about rather than a studio shoot. so that is why I have them in the streets. I have created a temporary cover for my music as i will be changing it later on.

This is very simple. I just needed to list a few tour dates at places that a small artist could perform at. These locations were good for a small artist like mine. It is a UK tour as he is a are a small artist and people from other countries wont really know who he is.

This is the News section of my website. I wanted to create some essence of establishment in the artist. That they have had a past. I created teasers for the new music video, an interview with Snoop Dogg and their first EP.

This was an attempt to film the first scene of the music video. However it did not go as planned as it was too cold for my actors so we decided to do it on a warmer day. This also showed me that my shutter speed was too low for slow motion so it looks very blurry from motion blur so next time i will have a faster shutter speed so it looks better with no blur. This is a good test to show what this part of the music video is going to look like.

This is my Home Page. I have decided to keep a minimalistic feel to the website as it is simple but effective/stylish and I am able to do it with little to no struggle. I have put an interview with the main artist as one of the first things you see, briefly describing what the EP is about. then lower down we have some information about how you can get the song. I needed to save this page from having much information as I need most of it to go on the about page. For this 'Interview' I have chosen a more casual style of filming. I wanted it to almost look like a home video. Therefore I hand held the camera so it had a reasonable mount of shake. I wanted it to almost look like a quick interview that was done mid recording of the music video.

My backgrounds have a common theme throughout the pages of my website. This is to show clearly the main artist and create a more personal connection between the artist and the person viewing the website. I wanted more of my artist's face revealed to us the more we go throughout the page. Then on the final page (ABOUT) I have revealed both the artist's faces in order for this page to show the most 'about' them.

This scene comes before and after Scene 4. The scene above is only half of this scene, the scene after scene 4 (after the dispute). I haven't found the need to storyboard this scene before the dispute as it will have similar shots to this one. As the two sections of this scene are filmed in the same location, it will show the drastic change of emotions that both characters feel towards one another. I want to make this even more dramatic by having the second/final section of the scene being filmed at night which contrasts it even more from the day part of the same scene. This location will have a good emotional attachment that both characters will feel when they come to this location (having good memories at the basketball court). Then at the end of this scene the only thing the surviving character will know is that he killed his friend at thus location. So these scenes create a huge impact on their lives. 

This is the main tipping point in my narrative, directly in the centre of it. I am doing a scene inspired by the game GTA which I have shown in a previous blog. This scene will work well with my narrative, and it also uses my first narrative idea. This 'scene 4' shows the creation of the dispute between my two characters. This is when the drug trade goes wrong due to one of the friends trying to hustle the other. This scene is in between scene 4.2.