A2 Media - Music Videos (James Colton)

The mise en scene in this music video is close to the kind of mise en scene that I want in my music video, also it is the easiest type of mise en scene as I have all the resources in order to master it. This mise en scene is mainly just a regular town. I have chosen to study this mise en scene because my song is about the hood and what bad things happen within it. This song shows what an American hood will look like. Lighting It seems as if the music video is using natural daylight lighting, there could be minimal soft light when the artists are in shade. At night there is more low key lighting. This lighting is more angled and hard light directed towards the focus of the shot. In this music video lighting isn't really used as much as it could have been. Scenery Everything physical within the scene is very middle class, not very rich but not very poor, so it relates to the majority of people. They are trying to put across a normal urban environment where the two protagonist...

This music video uses editing in a different way to most music videos I have seen, for example at the start of the music video the artist sings the lyrics 'so baby lemme give you that toot toot, and lemme give you the beep beep'. When the artist says 'toot toot' and 'beep beep' the music video cuts to shots of a car, showing what R. Kelly is referencing a car. Then after when R. Kelly enters a party there are jump cuts on the snare beats of the music. This 'cut on beat' is used throughout hip hop but not like this music video where it is obvious. During the chorus of this music video the transition used between shots is a fade/dissolve. This is used to visually separate the chorus from the music video. This is s typical editing convention of the old school hip hop genre as it is used in a lot of music videos, however this music video has used it in a more focussed way than most. Another use of editing is the colour grading which isn't very or...

The camera work in this video stays connected to the beat like most hip hop songs. The way that Notorious raps in this song is slow and steady paced but continuous. This is the same as the camera work it isn't fast paced and is continuously moving. This can show me that the camera work should fit in with the beat in order for the video to flow with the music better. This music video still uses high and low angles when focusing on the artist, all of these shots use a gimbal in order to keep the smooth gentle feel of the music video. I have also found that almost none of the shot are static. This is also common for these types of music videos. There are also a few tracking shots that are mainly used when the artist is walking to keep the focus on him, This is also common with this genre too as I see it in a lot of other music videos with the camera tracking the artist in cars, so this type of shot is usually used when the artist is moving around. My music video is more up bea...

This scene lays out the america This kind of meet up with friends in the hood shows the relationship between characters in this environment which would add to the narrative. This could be a part of the lyrics where the rapper in the song talks about hustling, in this scene from the game GTA we are shown just that. These two intertextuality ideas cam build up my narrative and allow me to develop my own ideas to extend these scenarios.

It seems that the top record labels were founded by big hip hip rappers themselves with one of the top being Aftermath Entertainment. Aftermath was founded by Dr. Dre in 1996. This record label is subsidiary of, and is distributed through Universal music group's Interscope records. This label has worked with numerous hip hip rappers including Eminem, 50 Cent, Kendrik Lamar, Jon Connor, Justus, even Dr. Dre himself and many more. Another Experienced record label for this genre is Def Jam. They have signed people such as 2 chainz, Kanye West, Jeezy, and many more artists. They have a Facebook, Instagram, Twitter, YouTube and Tumblr pages. They also host events with their signed artists that are on around the globe several times each month. Def Jam also distribute their own clothing brand through their website along side DC box sets and other products. Distribution: Aftermath uses Interscope records as their distributor. They distribute their songs through CD's mainly due to ...

Costumes for music videos are very similar in this genre of music with slight differences. In the music video Ridin' by Chamillionaire, he has various outfits that keep the same style.  This kind of costume sums up the kind of thing that all the hip hop rappers used to wear around this time. They wear very large cloths, normally XXL so that the cloths are baggy on them, both on the top and bottom half, They are almost always wear some sort of necklace, normally gold. There is also one unique style of clothing that I see with this genre, and that is wearing a bandanna-type headpiece and on top a flat beak cap. Another example of this style is with 50 Cent who often has this style in his music videos.  

Purpose of a music video: The purpose is to lure audiences in to an interesting music video so that they will buy the song that is used for the video. It's main purpose is to sell the artist/ video as a product. Music videos can allow an audience to feel as if they have become more intimate with the artist of the music video so they will have a stronger connection to the song that the video features and want to buy it. Where is it possible to watch a music video: Music videos are shared/shown on almost all major social media sites: Facebook, twitter, Instagram. They are also able to be bought on sites such as Itunes where people are able to watch their music video without internet, and anywhere they go. With all this social media sharing music videos it is almost imposable not to stumble across one, as they are being advertised so much mainly through word of mouth. Music Televison Channels: MTV Hits, Capital TV, Keerang! TV, Kiss TV, and many more. These channels usually ...